Pampers wrote the 'rules' on baby care. Now the rules on how to design the category baby care instore have been written.

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The big challenge was to globally harmonise Pampers’ permanent shelf design under new store-based design standards and visual identity, across all markets and channels.

 

The subsequent requirement was to grow the category and brand by offering channel-specific solutions to better guide and delight consumers and improving the shopping experience at shelf.

 

A global scale toolkit was delivered to facilitate required regional adaptation which enabled consistent on-equity execution in each market.

 

From category to on-shelf, from typography and colour to asset imagery, the toolkit covered every permutation of principle and application of touchpoints across all channels.