A concept was developed to bring to life the business benefit of Software Assurance – achieving “Optimum Performance”. This led to a wide range of executions leveraging the SA cycle brand equity to create a SA lifecycle racing track, navigating the individual stages and benefits of SA.

 

This was achieved in a two phase integrated campaign which included an interactive DM box, roadshow events around Microsoft's European offices and a microsite followed by, sales support tools, incentive campaign and a manual.