The challenge was to produce a simultaneous pan-European launch of iShares' unique exchange-traded funds.

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It was essential to make investment professionals look again at ETFs in a different light.

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The launch across London, Milan, Frankfurt and Munich was phenomenal!

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The target of $20 billion assets were exceeded by over 20% thanks to the £3 million media spend.

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Plus, the campaign picked up two major prizes at the '2009 B2B Marketing Awards' for Best International Campaign and the Grand Prix: Campaign of the Year!