A positive result of the current economic crisis in the the creative industry has been the birth of new start-up agencies. St. Frank’s was set up with the mantra of optimism is a powerful force for good. 

 

The agency is made up of 40+ freelance specialists across the creative spectrum ranging from strategists to art directors and motion graphics designers, all renamed as Co-Optimists.

 

With St. Francis de Sales as the patron saint of optimism, the name and theme were used as inspiration for the logo and website.